In SMM, the very first activity is to decide what is your target market. So, I am going to blog about Target Markets. In years past you had few choices, but today that is entirely different. As an example: Gender specific and generation Specific. Which gender is more likely the decision makers in a family unit? That depends on the product. In this example the product is an automobile.
Lets sell to a family unit, say dad, mom, little Billy and sister Suzy. He wants a red 2 door with plenty of power, she wants a safe, reliable multi door utilitarian vehicle. They drive a Crossover (part minivan-part car, i.e. Chrysler Pacifica) off the lot in a soothing shade of blue. In this case, your target market was the woman/mom/wife/working mom and you message was safe, reliable, easy to drive, somewhat efficient and very practical.
How do you sell a car to a woman. You use the internet. You tell a story about how your vehicle keeps the family unit safe, ease of operation, efficiency and comfort. You use all the SM tools to constantly and consistently tell the story. They have coined a term called “Mommy Bloggers” partially because of the appeal of blogging and partially because women understand at the gene level that social networking lowers risk and the SM phenomena has just become their tool of choice to lower risk, confirm a decision and share the experience.
Here is a chart of the top 10 activities that Mommy Bloggers do online.
Mommy Bloggers